Willingness To Pay

As I tried to find out what willingness to pay really is and calculate the willingness to pay for an extrusion equipment manufacturing company named Husky (A Strategy Mgt. class assignment), I stumbled on this picture.

The old man did not seem willing to pay for the iStuffs, but he paid #endofstory

Apple is one of the leading value creatures and capturers in the mobile technology industry.

Little wonder it is one of the worlds most valuable company. Its one thing to create value and an entirely different ball game to capture it (create the willingness to pay). Successful companies should lead at creating such willingness.

A person's willingness to pay for a product shows the amount he or she attaches to it. His or her willingness to pay for one more unit of the product is thus the measure of the benefits the extra unit of the product gives him or her. As a result, the term "willingness to pay".

Well for peace to reign in this house, the man had better continue to be willing to pay..